BRAND CONSULTING

I support brands in developing clear positioning, cultural relevance and long-term strategic coherence. Drawing on 14+ years of experience across music, events, media and cultural infrastructure, I help translate creative ambition into structured, recognisable and commercially viable brand systems.

My approach combines cultural intuition with strategic architecture. A brand should not only look good. It must stand for something, operate consistently and scale without losing its core identity.

Whether you are building a new brand, repositioning an existing one or refining your market presence, I help clarify direction and eliminate noise.

Every brand operates within a unique competitive landscape, audience dynamic and operational reality. Consulting frameworks are therefore defined individually based on your goals and growth stage.

Support may include:

• Brand Positioning & Core Narrative
• Audience Definition & Cultural Mapping
• Strategic Differentiation & Market Context
• Brand Architecture & Ecosystem Strategy
• Visual & Conceptual Direction
• Product, Event or Content Alignment
• Revenue Logic & Business Model Coherence
• Long-Term Growth & Expansion Strategy
   

Engagement format, depth of analysis and deliverables are defined following an initial scoping conversation to ensure clarity and focus.

On request. Fees are determined based on scope, responsibility level and brand complexity.