For brands that want a credible place in club culture — and the cultural worlds that want partners who bring resources without diluting them. Activations, events and productions the scene actually respects.
Brands want access to nightlife, music and the independent scene. Audiences can read a clumsy activation in seconds — and the gap between what a brand wants and what the culture will actually accept is where most partnerships quietly fail.
I work in that gap. Drawing on more than a decade of producing events and running labels in Berlin and beyond — and direct work with houses like Louis Vuitton Germany and formats like Pret A Diner — I translate brand objectives into activations that hold up in the room.
Engagements range from one-off event productions and sponsor activations to longer creative partnerships. The aim never changes: a presence the brand is proud of, and one the scene doesn't reject.
Most engagements move through these four stages over 3–10 weeks. Longer creative partnerships continue beyond stage 04.
Free first call. What the brand wants, what it's wary of, the budget, and how culturally close it can credibly get.
A concept and partnership shape: the format, the cultural partners, where it lives, and why the scene will say yes.
Hands-on production and brokering — venue, talent, suppliers, partners, and delivery on the night.
Optional. Documentation, learnings, and a path to the next activation or a longer-term partnership.
A selection of the brands, organisations and venues I've worked with and for, in varying capacities, over the years.
Tell me about the brand, the goal, and the rough budget. The first call is free and we'll work out whether there's a fit worth building.
[email protected]